Successive phases of the image
202102071625-successive-phases-of-the-image

Such would be the successive phases of the image:

it is the reflection of a profound reality;
it masks and denatures a profound reality;
it masks the absence of a profound reality;
it has no relation to any reality whatsoever: it is its own pure simulacrum.

simulacra-and-simulationp. 6

|-------|-----------------------------------------------------------------------------|-------------------------------------------|----------------------------------------------|-----------------------| | Phase | Successive phases of the image | Nova | Example foods | Language | |-------|-----------------------------------------------------------------------------|-------------------------------------------|----------------------------------------------|-----------------------| | 1 | it is the reflection of a profound reality | unprocessed and minimally processed foods | parsley, carrot, steak, raisin | Spoken language | | 2 | it masks and denatures a profound reality | processed culinary ingredients | butter, salt, sugar, lard, oil, flour | Ideogrammatic writing | | 3 | it masks the absence of a profound reality | processed foods | preserved, pickled, fermented or salted | Alphabetic writing | | 4 | it has no relation to any reality whatsoever: it is its own pure simulacrum | ultra-processed foods | cereal bars, soylent, hotdogs, sausage rolls | ??? | |-------|-----------------------------------------------------------------------------|-------------------------------------------|----------------------------------------------|-----------------------|

Ultra-processed foods

Nova: a categorisation of foods by processing degree

What characterises ultra-processed foods is that they are so altered that it can be hard to recognise the underlying ingredients. These are concoctions of concoctions, engineered from ingredients that are already highly refined, such as cheap vegetable oils, flours, whey proteins and sugars, which are then whipped up into something more appetising with the help of industrial additives such as emulsifiers.

Des poissons selon Baudrillard

Singapore

Changi Airport selon Baudrillard

Memepetus

Bibliography

simulacra-and-simulation Baudrillard, Jean. 1994. Simulacra and Simulation. University of Michigan Press. ↩︎ 1