At CERN: smashing particles together at high speed to discern their inner workings.

In NLP: tokenising/parsing text structure for: - corpus analyses - text generation (cf: Word Salad) - style transfer

But what about semantics?

The growth and metastasis of buzzwords: [(semantic-drain, plastikworter, politics-english-language)].

(Tea & counter-tea) The Sokal Affair: Physics professor submits parody article to post-modern culture journal to test intellectual rigor. Paper is accepted and published.