Around this point, virality-driven ad revenue from social media networks, supported by the climbing ubiquity of smartphones, suddenly seems like a viable business model, drawing in VCs far and wide.
2004: Facebook founded (CA)
2005: - Mashable (Aberdeen, Scotland -> NYC) founded - HuffPost (NYC) founded in response to Drudge Report; co-founders Andrew Breitbart (yes, that one), Jonah Peretti (BuzzFeed later), Ariana Huffington, Ken Lerer
2006: Twitter (NYC) founded
2006: BuzzFeed (NYC) founded by Peretti, based on ideas around the "Bored At Work Network" (BWN) bored-at-work.
2007: - Apple iPhone (=> smartphones) - Business Insider founded (NYC) - Breitbart (LA) founded in response to HuffPost
2009: Chartbeat, Parsely founded (NYC)
2014: Vox founded
2020: BuzzFeed buys HuffPost